Racers Submitting Videos in \'Search for a Champion

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Nearly 350 grassroots racers - from a 10-year-old Tiger Sprint Kart driver to 30-year veterans of dirt and asphalt tracks - have submitted video entries to Champion\'s \"Search for a Champion\" motorsports sponsorship contest.

The Federal-Mogul brand of spark plugs, automotive filters, wipers and chemical additives is using the promotion to “connect a new generation of consumers.”

The “Search for a Champion” contest will award five $10,000 sponsorships and one $50,000 grand prize sponsorship to qualifying entrants whose videos best demonstrate their ability to dominate the action in engine-driven racing series in 2012 while using Champion products.

Winners of the five $10,000 sponsorships will be determined in part by online voting running now through Feb. 5 at alwaysachampion.com, and the winners will be announced during the upcoming Daytona 500.

Online voting for the $50,000 sponsorship will run Feb. 22 through March 21, and the grand prize will be awarded on April 2.

“Our contest participants cover virtually every area of the U.S. and Canada, every type of engine-driven racing and an incredible range of ages and backgrounds,” said Jessica Wynn, Federal-Mogul manager of brand strategy. “We’ve had racers display the Champion ‘bow tie’ logo on their cars, sleds, boats, and fire suits, in their garages and on their websites and Facebook pages. One participant’s entry recently ended up on television in a major midwestern city. This contest has underscored the fact that Champion is one of the world’s most powerful and appealing brands.”